From American Libraries Direct
Factors that improve the online experience
The Institute for Dynamic Educational Advancement has released a report that sheds light on how people find information online and how the experience of website visitors can be improved. Some of its key findings: Easy access to complete information is key to visitor enjoyment; visitors want information fast; and designers are overly optimistic about visitors’ ability to maintain orientation. More than 50% report that there is a gap between what they are looking for and what typical websites provide, and 60% think that a personal navigational guide would help....Institute for Dynamic Educational Advancement
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