Tasty Marketing Tidbits for Busy Librarians

From American Libraries Direct

Tasty marketing tidbits for busy librarians

ALA Editions has released Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide how-tos of guerrilla marketing, cutting-edge digital marketing practices, and benefits of traditional print media....

KDL Content Now Exposed in Google

From Mary Molinaro:

Since the inception of the Kentuckiana Digital Library the digital objects contained therein have not been accessible to those users doing searches in search engines such as Google. All of the content in the KDL sat in a "dark archive" (not unlike many large digital archives). In late May Eric Weig and Michael Slone began working on a method to expose the KDL content to these search engines. Working together they developed a site map that can be crawled and indexed by Google. They have developed an automated process that adds new KDL content to the searchable site map.

We have discovered over the last few months that Google is actively indexing our content now and currently shows around 190,000 pages indexed. This has spiked our statistics considerably, as you can see below [see 9-11-09 update in SharePoint for table] that our numbers started to increase in June and July’s numbers are five times greater than May. The stats for August through August 12th indicate that we will have even more visitors in August!

I think this underscores the value of having librarians and programmers working together to make our valuable content available to users. Congratulations and thanks to Eric and Michael!

Article on Hubbub Published in C&RL News

Former Hub employee, Alice Wasielewski, has published an article on the annual K Week event, Hubbub, in College & Research Libraries News. The article appears in Vol. 70, no. 7 (July/August 2009) and is available online at http://www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2009/jul/hubbub.cfm

UK Mentioned in Article on NDNP Project

In an article last week in the Washington Post, UK Libraries’ participation in the National Digital Newspapers Project was mentioned. The article titled “Newspaper Archive Hits Million-Page Milestone” notes that “The University of Kentucky Libraries, for example, have processed 37 of that state's papers.” See the full article at http://www.washingtonpost.com/wp-dyn/content/article/2009/06/16/AR2009061603156.html?referrer=emailarticle

Digital Programs in SCDP also created a short video at the request of LC/NEH for the 1 millionth page celebration NEH is sponsored in DC last week. The video was shown at the event in DC at the Newseum and then will be distributed to the press on DVD, We have also been asked to submit a b-roll that news outlets can run with their voice over about the program. You can access the film clip from the KY-NDNP website www.uky.edu/libraries/ndnp or directly from YouTube: http://www.youtube.com/watch?v=5WjJLEhC4KQ

UK Libraries Wins Four ALA Awards for our Marketing Materials

We have just been notified that four of our submissions to the LLAMA Best of Show Marketing and PR Awards were winners. We don’t have much detail yet but what we know follows:

• Best of Show – Fundraising Materials – Equine Oral History Video
• Best of Show – Videos 30 seconds and under – The Hub @ WT’s Video
• Best of Show – Services Available/Orientation Materials/Policy Materials – UK Libraries Brochure (the one we did for the 10th anniversary)
• Honorable Mention – Web Pages/Home Pages – Archives Blog Curiosities and Wonders

For those of you attending the ALA Conference in Chicago, these awards will be presented at 12:30 on Sunday, July 12th at McCormick Place West, Special Events Area in the Exhibit Hall. The ceremonies take place during the LLAMA Public Relations Swap and Shop event, to run from 11 a.m. to 1:30 p.m. at the same location.

The Hub Featured in EDUCAUSE Quarterly

The most recent issue (vol. 32, no. 1) of EDUCAUSE Quarterly is devoted to learning spaces. A picture of the Hub is featured in the row of pictures at the bottom of the online title page. You can see the photo and the entire issue at http://www.educause.edu/eq

Speaking Volumes Spring 2009

The spring 2009 edition of Speaking Volumes has been distributed to the branch libraries and is in the mail to community friends. The PDF is available at http://www.uky.edu/Libraries/page.php?lweb_id=527 This edition’s theme focuses on our efforts to achieve our Strategic Plan, Goal 2. Advance the role of librarians as valued partners in teaching and learning. Thank you to all of you who responded to our call for drafts and ideas for this edition:

• Gail Kennedy for UK Libraries Collaborate: General Education Reform
• Dana Lehman, MLIS graduate student and Bob Kraus for appearing in our uncaptioned front page photo with an undergraduate class
• Amy Osborne for Alvin E. Evans Law Library: Life-long Learning and Skills for Legal Professionals
• Eeva Hoch and Peter Hesseldenz for UK Business Librarians: Research and Resources for Kentucky’s Entrepreneurs
• Deirdre Scaggs and MLIS graduate student James Midkiff for Librarians Play Key Roles in Graduate Education: Earle C. Clements Graduate Assistantship

Please contact Jessica Hughes at 7-0500 ext. 2059 or JESSICA.HUGHES@uky.edu if you need additional copies of the newsletter or you can get copies in the Office of the Dean. If you know of people that would like to receive the newsletter please let Jessica know so that we can add them to the mailing list.

YouTube Video on the Architectural Elements of Young Library

Sharon Ross has shared with me this video posted on YouTube which highlights the architectural features of the Young Library. http://www.youtube.com/watch?v=0nrY5dEsD3o

Nunn Center on YouTube

The Nunn Center has loaded its first videos to highlight the center on YouTube. Check it out at http://www.youtube.com/nunncenter You can also access it on the Nunn Center website: http://www.uky.edu/Libraries/libpage.php?lweb_id=855&llib_id=13

The Hub Featured in Computers in Libraries

In the most recent issue of Computers in Libraries, Stacey Greenwell is interviewed for their column Ask a Librarian. You can find the full text through the electronic journals database – look for vol. 29, no. 3, March 2009 if this link does not function. http://web.ebscohost.com/ehost/pdf?vid=3&hid=104&sid=4c299b73-14a0-4ffb-841d-1337e6fd6d60%40sessionmgr109

Speaking Volumes Newsletter

The Libraries’ external newsletter, Speaking Volumes, is published twice a year and sent to our donors and friends. The newsletter is created by Jessica Hughes and Sharon Ross and often calls upon press releases written by our PR liaison, Whitney Hale. The PDF version of the newsletter is regularly posted on the Libraries website at http://www.uky.edu/Libraries/page.php?lweb_id=527 If you haven’t seen it lately, take a lot at the Fall and Spring 2008 issues online.

What Faculty Can Do To Help

Dean of the Graduate School and Interim Associate Provost for Undergraduate Education, Jeannine Blackwell, has sent a list of tips to all faculty and instructors of record who teach undergraduates. It has also been sent it to the advising network and to course coordinators of multi-section courses, who will share it with other graduate assistants. I’ve posted the list on our SharePoint site under Office of the Dean, Misc Documents.

UK Libraries Wins Three Awards for our Marketing Materials

Earlier this month, UK Libraries took home awards for 3 out of our 4 Council for the Advancement and Support of Education, Kentucky chapter (CASE-KY) award submissions and 2 of the awards were first prize Grand Awards. By virtue of winning our state competitions, we’re still in the competition for the CASE Region III Awards in Feb. 2009.

Congratulations to Doug Boyd for the Grand Award in CASE-KY (Audiovisual Communications) Radio Programs and Announcements for their collaboration in the oral history series. Doug collaborated with WUKY for a series about the Nunn Center for Oral History; topics have included the Bill Keightley archive project, dirty tricks in Kentucky political campaigns of yesteryear and the Frontier Nursing Program.

Congratulations to Sharon Ross and Jessica Hughes for the Grand Award for our newsletter, Speaking Volumes in the External Tabloids and Newsletters. Congratulations to Kelley Nalli and Cornett for their help in developing the template three years ago. Jessica has developed desktop publishing and photography skills that help make this an excellent publication.

Our new brochure for the UK Libraries also received a Merit Award in the Direct Mail, Brochure category.

Sharon Ross attended the meeting for the Libraries and was presented with a certificate, at the CASE-KY award program at the Mohammed Ali Center in Louisville. President Todd will receive a letter announcing the awards this week. A press release with more details is available at http://news.uky.edu/news/display_article.php?category=1&artid=4247

My thanks to Sharon and Jessica for preparing our submissions so that they could contend for these awards.

Article in Kentucky Libraries by Kopana Terry

Check out the most recent Kentucky Libraries (vol. 72, no. 4) which includes an article by Kopana Terry entitled “Paging Through the Past: Kentucky’s Newspapers on the National Newsstand.” Congratulations Kopana!

UK Archives and Collections Highlighted in Wikipedia

In an ongoing agenda to take our resources to where people are, SCDP has added links to our collections to records in Wikipedia. The first institutions to take this approach were the University of Washington and the Library of Congress. It’s very cool to see links to our rich resources in this source. Thanks, SCDP!

http://en.wikipedia.org/wiki/John_Jacob_Niles
http://en.wikipedia.org/wiki/Frontier_Nursing_Service
http://en.wikipedia.org/wiki/Earle_Clements
http://en.wikipedia.org/wiki/Camp_Nelson_National_Cemetery

Partnership with UK Athletics Makes Mr. Wildcat Interviews Available Online

In a partnership funded by UK Athletics and in a new interface developed in SCDP, the oral history interviews of Bill Keightley, Mr. Wildcat, at now available online. The first seven Keightley interviews can be found at http://kdl.kyvl.org/

Notable KY African Americans Database Featured on WUKY

Reinette Jones and Rob Aken, creators of the NKAA, were interviewed by President Todd for his regular radio show on WUKY. Check out this wonderful interview online at http://www.publicbroadcasting.net/wuky/news.newsmain?action=article&ARTICLE_ID=1409358&sectionID=986

Library Visibility and Marketing

The last few weeks have seen a flutter of interest and publicity for the work the UK Libraries is doing. Here’s what I know about:

• The Nunn Center for Oral History featured on the upper right corner of the UK web page (http://www.uky.edu/) or the full text at http://www.uky.edu/webuk/spots/spot-155.html
• The excellent blog created by Deirdre Scaggs and the UK archives is now linked on the official UK blog site. Look for Curiosities & Wonders: News and interesting items from the University of Kentucky archives at; http://ukyarchives.blogspot.com/ or http://w2.uky.edu/UKPR/index.php?option=com_content&task=view&id=106&Itemid=173
• Stacey Greenwell was interviewed by Michael Stephens for the ALA Techsource blog. Check it out at http://www.alatechsource.org/blog/2008/09/ms-new-post.html
• Rick Brewer presented a poster session at the Association of Research Libraries Fall Forum: Reinventing Science Librarianship: Models for the Future on his work with the College of Public Health (http://www.arl.org/events/fallforum/forum08/index.shtml)

The Hub Featured in American Libraries Direct

Featured in American Libraries Direct 9/10/08

The Hub at the University of Kentucky

Stacey Greenwell writes: “At the University of Kentucky, we just launched a video about our information commons, the Hub. As part of a group focused on student and faculty support, the video was a collaboration between the library and the teaching and academic support center. The video takes a humorous look at what the Hub has to offer students. We worked with student actors over the summer (I paid them in vending machine snacks—which also made great props).” They have both a short (0:31) and a long (3:24) version....The Uncommon Commons, Sept. 3; blip.tv

In addition, UK PR created a video on the Young Library which can be seen at: http://www.youtube.com/watch?v=5MNe7rv7fYQ

The Hub Video Highlighted in Stephen Abram's Blog

Stacey Greenwell and the recently released Hub video have been noted and praised in Stephen Abrams’ blog, Stephen’s Lighthouse. The entry is dated September 7th at http://stephenslighthouse.sirsidynix.com/archives/2008/09/index.html