Lafayette College postcards promote reference service

From American Libraries Direct


Lafayette College postcards promote reference service




Rebecca Metzger writes: “For the past seven years, the Lafayette College Libraries in Easton, Pennsylvania, have been creating and mailing humorous collectible postcards to students as a way of publicizing PRA (Personalized Research Assistance) sessions, which are essentially individual research consultations with reference librarians. PRA cards get the faces of reference librarians out to students in a comedic format that shakes up the stereotype of librarians as stodgy and serious, hopefully making us more approachable.”...Library Marketing blog, Jan. 25