From American Libraries Direct
Attract students to your academic library
ALA Editions has released Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students by Brian Mathews. Most library marketing intended for undergraduates promotes the collection, reference and instructional services, and occasional events such as guest speakers or exhibits. Mathews’ guiding principle is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student....
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